From BookTok to Bestseller: How TikTok Is Shaping 2025’s Biggest Reads
If you’ve found your new favorite author or your latest literary obsession through a 15-second video, you’re not alone. Welcome to the era of BookTok, the corner of TikTok that has become one of the most powerful forces in the publishing industry. In 2025, it’s clearer than ever that a viral video can translate into a spot on the bestseller list. But how exactly is this social media phenomenon shaping the books we read and love? Let’s dive into the “BookTok Effect” and trace the journey of 2025’s biggest reads from phone screens to bookstore shelves. The “BookTok Effect”: More Than Just Hashtags At its core, the BookTok effect is a testament to the power of authentic, word-of-mouth marketing. Unlike traditional advertising, BookTok recommendations come from real readers sharing their genuine, often emotional, reactions to a book. A video of a reader sobbing over a poignant ending, laughing at witty banter, or gasping at a plot twist creates a powerful, immediate connection. This emotional resonance is what drives viewers to rush to their nearest bookstore or online retailer. Publishers have taken notice. In 2025, we’re seeing marketing campaigns built around BookTok trends, with authors and publishing houses actively engaging with creators. They’re creating their own content, participating in challenges, and even using popular BookTok tropes and aesthetics in their cover designs and promotional materials. Case Study: The Rise of “Romantasy” One of the most significant trends amplified by BookTok is the explosion of the “romantasy” genre—a blend of romance and fantasy. This year’s charts are dominated by these tales of epic love stories set against magical backdrops. A prime example is Carissa Broadbent’s The Serpent and the Wings of Night. This book, with its vampire lore and Hunger Games-style trials, is the perfect catnip for BookTok. Creators were drawn to its strong female lead and the slow-burn, enemies-to-lovers romance. Videos highlighting specific quotes, character aesthetics, and fan-casting the movie adaptation went viral, catapulting the book from a niche fantasy read to a mainstream sensation. Similarly, Rebecca Yarros’s Onyx Storm continues the reign of the Empyrean series, which arguably owes its initial meteoric rise to BookTok. The “Fourth Wing” phenomenon was born on the platform, with readers creating a massive, engaged community dedicated to discussing theories, sharing fan art, and celebrating the sizzling romance between Violet and Xaden. The anticipation for Onyx Storm was built almost entirely on this organic, fan-driven hype machine. The Thriller Queen and the Power of the Plot Twist It’s not just fantasy and romance that benefit. Thriller author Freida McFadden has become a household name thanks to BookTok. Her books, like The Tenant and The Crash, are famous for their jaw-dropping plot twists. The trend of creators filming their live, unfiltered reactions to McFadden’s shocking endings has become a subgenre of its own. This has created a unique reading experience where part of the fun is anticipating the twist and then sharing your shock with the online community. It’s a brilliant, self-perpetuating marketing loop that has kept McFadden’s entire backlist on the bestseller charts. What Does This Mean for the Future of Publishing? The influence of BookTok shows no signs of slowing down. For 2025 and beyond, we can expect: From a viral video to a global bestseller, the journey of a BookTok sensation is a powerful reminder that in the digital age, the most impactful recommendations come from the heart. So, the next time you’re scrolling through your “For You” page, you might just be discovering 2026’s biggest literary hit.
Top 10 BookTok Sensations of 2025: Must-Reads You Can’t Miss
Welcome, BookTok enthusiasts, to your ultimate reading list for 2025! This year has already been a whirlwind of epic tales, swoon-worthy romances, and heart-pounding thrillers, all thanks to the incredible power of BookTok. We’ve scoured the hashtags, tracked the creator buzz, and tallied the reader engagement to bring you the top 10 books that have taken the platform by storm. From dark fantasy to contemporary romance and mind-bending thrillers, these are the stories that everyone is talking about. So, get your TBR list ready, because you won’t want to miss these BookTok sensations. 1. Onyx Storm (The Empyrean, #3) by Rebecca Yarros Genre: Fantasy Summary: The third installment in the Empyrean series continues the saga of Violet Sorrengail as she navigates the treacherous world of Basgiath War College. With the stakes higher than ever, Violet must confront new enemies, forge unlikely alliances, and uncover secrets that could change the course of the war. Why BookTok Loves It: The “Fourth Wing” phenomenon continues with “Onyx Storm.” Readers are obsessed with the high-stakes fantasy world, the intricate plot, and the sizzling enemies-to-lovers romance between Violet and Xaden. The book’s stunning cover and the ongoing theories about the series’ trajectory have kept it trending for months. 2. The Serpent and the Wings of Night by Carissa Broadbent Genre: Fantasy Summary: In a world of vampires and mortals, Oraya, a human adopted by the vampire king, must compete in a deadly tournament to prove her worth. To survive, she must ally with a powerful and mysterious vampire, Raihn, who is both her greatest ally and most dangerous enemy. Why BookTok Loves It: This book is a perfect example of the “romantasy” genre that BookTok adores. With a strong female protagonist, a dark and atmospheric world, and a slow-burn romance, “The Serpent and the Wings of Night” has captivated readers who love a good “Hunger Games” style plot with a vampiric twist. 3. The Knight and the Moth by Rachel Gillig Genre: Fantasy Summary: In a gothic-inspired world, a young woman with a mysterious past finds herself entangled with a knight who is cursed to be a monster. As they work together to unravel the secrets of their world, they find themselves drawn to each other in a forbidden romance. Why BookTok Loves It: “The Knight and the Moth” is a visual and atmospheric masterpiece that has inspired countless fan edits and aesthetic videos. The “Beauty and the Beast” trope, combined with a unique magic system and a compelling mystery, has made this a must-read for fans of dark academia and gothic fantasy. 4. The Devils by Joe Abercrombie Genre: Fantasy Summary: A dark and gritty fantasy novel that follows a cast of morally gray characters as they navigate a world of political intrigue, brutal warfare, and ancient magic. The story is a masterclass in character-driven storytelling, with each character’s journey more compelling than the last. Why BookTok Loves It: Joe Abercrombie is a master of grimdark fantasy, and “The Devils” is no exception. BookTok is buzzing about the complex characters, the shocking plot twists, and the unflinching portrayal of a dark and realistic world. It’s a book that will leave you thinking long after you’ve finished the last page. 5. Silver Elite by Dani Francis Genre: Romance Summary: In a dystopian world where society is divided by class, a young woman from the lower class finds herself entangled with a powerful and ruthless member of the elite. As they navigate a world of danger and betrayal, they find themselves drawn to each other in a passionate and forbidden romance. Why BookTok Loves It: “Silver Elite” is the perfect blend of dystopian action and steamy romance. The enemies-to-lovers trope is a fan favorite, and the book’s fast-paced plot and high-stakes world have made it a viral sensation. 6. Great Big Beautiful Life by Emily Henry Genre: Romance Summary: A heartwarming and emotional story about a young woman who, after a life-altering event, decides to embark on a journey of self-discovery and healing. Along the way, she finds love in the most unexpected of places and learns to embrace the beauty of a messy and unpredictable life. Why BookTok Loves It: Emily Henry is the queen of contemporary romance, and “Great Big Beautiful Life” is another masterpiece. Readers are drawn to the book’s relatable characters, its witty banter, and its heartfelt exploration of love, loss, and second chances. It’s the kind of book that will make you laugh, cry, and believe in the power of love. 7. If You Stayed by Brittainy Cherry Genre: Romance Summary: A poignant and emotional story about two people who find love and healing in the wake of tragedy. The book is a beautiful exploration of grief, forgiveness, and the power of human connection. Why BookTok Loves It: “If You Stayed” is a book that will make you “ugly cry” in the best way possible. BookTok is obsessed with the book’s raw and honest portrayal of love and loss, and the emotional journey of the characters has resonated with readers around the world. 8. The Tenant by Freida McFadden Genre: Thriller Summary: A psychological thriller about a woman who becomes obsessed with her new tenant, a man who is hiding a dark secret. As she delves deeper into his past, she uncovers a web of lies and deceit that puts her own life in danger. Why BookTok Loves It: Freida McFadden is the queen of the plot twist, and “The Tenant” is one of her best. BookTok is filled with videos of readers reacting to the book’s shocking ending, and the hashtag #FreidaMcFadden has become a staple for thriller fans. 9. The Crash by Freida McFadden Genre: Thriller Summary: Another mind-bending thriller from Freida McFadden, “The Crash” follows a woman who, after a car accident, begins to suspect that her husband is not who he says he is. The book is a rollercoaster of suspense and paranoia that will keep you guessing until the very end. Why BookTok Loves It: Just like “The Tenant,” “The Crash” is a book that is best experienced blind. The BookTok community loves to share their theories and reactions to the book’s twists and turns, making it a fun and interactive
How BookTok Is Changing Reading Culture in 2025 | BookTokClub
If you’ve ever finished a book and immediately looked it up on TikTok to see how others reacted — congratulations, you’re officially part of the BookTok era. BookTok, the corner of TikTok dedicated to readers and authors, is more than a hashtag. It’s become a global movement that’s reshaping reading habits, revitalizing genres, and even influencing what hits the bestseller lists. Whether you’re a casual reader or a full-time bookworm, here’s how BookTok is rewriting the rules of reading — and why you should care. 1. Books Are Going Viral — Literally Pre-BookTok, most books rose to popularity through traditional media or long-standing fan bases. Now, a single emotional review, annotated tabbed copy, or dramatic sound overlay can catapult an unknown book to #1 on Amazon overnight. Think The Song of Achilles or It Ends With Us — both saw explosive resurgences thanks to passionate BookTok readers. You don’t need a big publisher anymore; you just need the right TikTok. 2. Genres Like Fantasy and Romance Are Thriving Fantasy romance (a.k.a. romantasy) is dominating BookTok. Readers are eating up stories filled with morally gray characters, slow-burn romances, and high-stakes plotlines. Books like Fourth Wing, A Court of Thorns and Roses, and Powerless didn’t just trend — they became movements. If you’re not reading romantasy yet, BookTok will convince you. 3. A New Generation of Readers Is Emerging Teens and twenty-somethings are picking up books faster than ever. What’s refreshing is that they’re not waiting for permission to read what they love. Smut? YA? Indie authors? It’s all fair game. The pressure to read “serious” literature is fading, making space for joy, passion, and personal taste — and BookTok deserves the credit. 4. Book Reviews Have Evolved Gone are the days of lengthy Goodreads essays. Now, a 15-second video showing your post-book breakdown is just as powerful. BookTok has created a space where emotional reactions, aesthetic setups, and relatable content drive book discovery. Even better? Readers are becoming content creators. You don’t just read books — you share them. 5. How You Can Use BookTok To Build Your TBR (Without Getting Overwhelmed) Let’s face it: BookTok can be chaotic. There’s always a “must-read” of the week. But with a few tricks, you can ride the wave without drowning in your TBR: BookTok should be fun, not stressful. Let it inspire you, not pressure you. Final Thoughts BookTok isn’t just a trend — it’s a cultural shift in how we discover and experience stories. Whether you’re laughing at a #BookHaul, crying over a plot twist, or frantically searching for a book you saw in a 10-second clip, you’re part of a passionate, worldwide reading community. So the next time you finish a great read? Share it. You might just start the next BookTok craze. #BookTokTeam
BookTok Favorite Books in May 2025 | Viral Must-Reads
If you’re wondering what BookTok favorite books in May 2025 are blowing up your feed, you’re not alone. From emotional fantasy to spicy romance and edge-of-your-seat thrillers, TikTok readers have spoken — and these are the top trending titles that everyone is adding to their TBR this month. Here are five BookTok favorite books in May 2025 you don’t want to miss: 1. Divine Rivals – A BookTok Favorite Book in May 2025 This fantasy novel is captivating the BookTok community with its lyrical writing and slow-burn enemies-to-lovers romance. Set in a world where typewriters connect souls through letters, it blends magical realism with a wartime backdrop. Fans are praising the emotional depth and complex character development — especially for readers who enjoy heartfelt, poetic stories like The Night Circus or The Invisible Life of Addie LaRue. 2. Funny Story – A Must-Read Among BookTok Favorite Books in May 2025 A lighter pick, but no less impactful, Emily Henry’s latest romcom tells the story of two people stuck in a post-breakup roommate situation that turns hilariously (and romantically) complicated. Packed with Henry’s signature wit and emotional intelligence, this is a top pick for readers craving a comfort read with surprising depth. No wonder it’s one of the BookTok favorite books in May 2025. 3. Powerless by Lauren Roberts Explosive chemistry, forbidden romance, and a rebellion brewing in a dystopian kingdom — Powerless is the spicy fantasy that has BookTok in a chokehold. Often compared to Fourth Wing, it features a fearless heroine with a dangerous secret and a brooding prince torn between duty and desire. Readers can’t get enough of the tension, the twists, and the jaw-dropping cliffhangers. 4. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Though not new, this modern classic remains one of the BookTok favorite books in May 2025. The story of Hollywood icon Evelyn Hugo, told through a journalist she handpicks to write her biography, is layered with glamour, heartbreak, and LGBTQ+ representation. Each husband reveals another piece of Evelyn’s hidden truth — and readers are hooked from start to finish. 5. A Good Girl’s Guide to Murder – A Top BookTok Favorite Book for May 2025 This gripping YA thriller follows high schooler Pip as she investigates a local murder case — one that might not be as closed as the town thinks. Presented with multimedia elements like interview transcripts and diary entries, the book is highly interactive and unputdownable. It’s perfect for true crime lovers and fans of Only Murders in the Building. No surprise it continues to top BookTok charts. BookTok doesn’t miss — and neither should you. Which of these is already on your shelf?